How a Leading Electronics Retailer Achieved 34% AOV Lift with Generative AI
When a major consumer electronics retailer with over 200 physical locations and substantial online presence faced declining conversion rates and stagnant average order value despite increased traffic, leadership recognized that traditional optimization tactics had reached their limits. Customer expectations had evolved beyond what rule-based recommendation engines and static content could deliver, while competitors were beginning to experiment with more sophisticated personalization approaches. The decision to implement a comprehensive generative AI platform would ultimately transform not just customer-facing experiences but core operational processes, delivering measurable results that exceeded initial projections. This case study examines the 18-month journey from initial pilot to full-scale deployment, revealing the strategic decisions, technical challenges, and organizational changes that enabled success. The implementation of Generative AI in E-commerce went far beyond deploying ...